SS CRICKET

Our Story

Founded with a deep love for the game, SS CRICKET has become one of the most trusted cricket brands globally. We are dedicated to crafting professional-grade cricket gear that meets the highest standards of performance, design, and durability.

Our mission is simple — to inspire confidence and passion in every cricketer. From beginners to international pros, our equipment is engineered for excellence and trusted by champions across the world.

Our Core Values

Excellence

We maintain world-class quality and precision in every product we make.

Integrity

Our commitment to honesty and transparency defines how we operate every day.

Innovation

We continuously evolve our technology to meet the demands of modern cricket.

Our Journey

2010

SS CRICKET was founded with a vision to redefine cricket gear in India.

2014

Launched our first professional-grade cricket bats, gaining nationwide trust.

2018

Expanded internationally, supplying equipment to major cricket academies.

2023

Introduced our premium collection — blending craftsmanship with technology.

Our History

Sareen Sports Industries was started in the year 1969 by Mr. N.K. Sareen under the inspiration of his father Mr. M.L. Sareen, Sareen Sports Industries entered in the Indian market with a great hard work and dedication to launch their registered Trade-Mark SS SUNRIDGES in the year 1976. The company started export of cricket bats in 1979 to UK and Australia. Sareen Sports Industries manufacturers quality cricket equipments for meeting the requirements of national and international markets. The company also added on the production of Cricket Balls and Soft Leather Protective Equipments under the flagship of “SS SUNRIDGES” in the year 1985.